First impressions in Virginia
In her novel, Orlando,
Virginia Woolf writes, “Vain trifles as they seem, clothes… change our view of
the world and the world’s view of us.” Like clothes, the cover of a book
creates the first impression of its wearer. Like all appearance it can be
deceptive, but it is what catches the eye and invites engagement. The clothing
of Books, a deeply personal reflection on the art of designing covers by Jhumpa
Lahiri, explores the torment of a writer who felt like an outsider, both in the
land of her birth and the country she grew up in, because her clothes made her
stand out.
Lahiri
looks at book covers through the lens of an author writing in a language that
is not her own. Her characters, like her, are mostly second generation immigrants
who have no connection with the place they came from and, yet, cannot be one
with the place they call home because their appearance sets them apart. A study
of the covers of Lahiri’s books will show that they, too, stick out amid other
English and American titles owing to ill-fitting jackets. Several of her covers
are teeming with Indian motifs-elephants, exotic flowers, henna-painted hands,
the Ganga and so on – no matter how far away her characters and their lives are
from the country Little wonder then that Lahiri’s first reaction to cover
designs sent to her for approval is always visceral.
Lahiri
laments the loss of authorial control over the cover that writers before her
like Virginia Woolf had enjoyed. (Woolf’s sister, Vanessa Bell, designed the
covers of her first editions, based on the former’s narration of the plot.)But
in defence of the beleaguered publishing industry, hundreds of thousands of
books are published each year and few of these are actually bought. The cover
of a book, whether or not it meets the expectations of the author, must attract
people browsing bookshops into loosening their purse strings if writers are to
earn their keep.
As
the daughter of a librarian, Lahiri had first encountered the “naked book”- the
staid, uniformly colored hardbound volumes lining library shelves – without an
image on the cover intruding on her intimacy with the written word. As an adult
reader, Lahiri’s relationship with a book has become mediated. Before making an
acquaintance with the text her mind is already filled with reviews, information
about the author and such things that now feature on most book covers. Such
information has been relegated to the back cover in this book.
But
what about the readers who are not privy to what goes on inside the publishing
industry? To Lahiri, they are like tourists with guidebooks, who, owing to the
informative covers, begin to orient themselves before journeying to the unknown
world of the book. Beyond this cursory image no reader, besides Lahiri herself,
features in this discourse. Thinking that a reader cannot be discerning enough
to not judge a book by its cover is evidence of her self-absorption. “In the
end the author is the book,”claims Lahiri pushing the reader completely out of
the literary process. Her disregard for the reader is inversely proportional to
her love for anything Italian: if there is a cover she likes, it is of an
Italian book; if there is a friend whose husband’s bookcase she talks about,
she is an Italian friend.
Although
Lahiri raises some pertinent questions, she stops short of delving into the
answers. For instance, she points out the difference between the editorial
series published in Europe and in America but does not mention that the vivid colours
and illustrations of the latter are needed because they share the same retail
space with magazines.
The
blue cover of this slim volume has the names of the book and the author
appearing like the stitched emblem of a school uniform. Lahiri had yearned for
a uniform in her quest to belong. Maybe the cover comes close.
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